Trademark Registration for Jewellery Brands in India: Gold, Diamond, Gemstones & Fashion Jewellery (2026)

Jewellery businesses need protection in: Class 14 (primary class — covers gold jewellery, silver ornaments, diamond jewellery, gemstone-set pieces, fashion/imitation jewellery, precious metal articles, watches, and clocks); Class 35 (for jewellery retail chains, e-commerce stores, and franchise outlets); Class 37 (for jewellery repair, cleaning, or maintenance services); Class 40 (for jewellery manufacturers providing custom casting, gemstone setting, or plating services); Class 36 (for gold loan schemes, buy-back programmes, or gold savings plans under your brand).

BIS hallmarking certifies gold or silver purity — it is a product quality standard administered by the Bureau of Indian Standards. Trademark registration protects your brand name and logo — it is administered by IP India (CGPDTM). Hallmarking is mandatory for gold and silver jewellery. Trademark registration is not mandatory, but essential for brand protection. The two serve completely different purposes and are both required for a well-protected jewellery business.

Beyond your main brand name, consider trademarking signature jewellery collection names. Distinctive collection names (e.g., 'Nakshatra', 'Asmi', 'Sangini') can be registered in Class 14. These provide additional protection — even if someone creates a brand similar to yours, they cannot legally use your registered collection name. Popular collections generating significant revenue are especially worth protecting with individual trademark filings.

Fashion and imitation jewellery is covered under Class 14 despite containing no precious metals. D2C brands selling on Instagram, Meesho, and their own websites should register trademark before scaling — brand copying is rampant in fashion jewellery. Amazon Brand Registry requires a registered trademark (Class 14) to access seller protection features for jewellery listings. Consider also registering in Class 35 (retail/e-commerce services) to protect the store identity separately from the products.