Trademark Registration for Jewellery Stores & Brands in India (2026)
Classes for Jewellery Businesses
| Business Type | Class |
|---|---|
| Gold / silver / platinum jewellery manufacturer | Class 14 |
| Diamond jewellery brand | Class 14 |
| Jewellery retail store chain | Class 14 + Class 35 |
| Fashion / imitation jewellery brand | Class 14 (precious metals) or Class 26 (costume jewellery) |
| Watch brand | Class 14 |
| Gemstone trading brand | Class 14 |
| Jewellery repair / making services | Class 40 |
BIS Hallmarking vs Trademark
Why India's Jewellery Market Urgently Needs Trademarks
- Regional jewellery stores copy names of reputed chains (Tanishq, Kalyan Jewellers, Malabar Gold) in smaller markets
- Online jewellery brands on Amazon and Myntra face systematic listing hijacking and name copying
- Festival season counterfeit gold jewellery sold under established brand names damages brand reputation and causes consumer fraud
- Franchise jewellery store chains (Joyalukkas, Senco Gold) depend entirely on trademark for franchise model integrity
Diamond & Gemstone Brand Protection
- GIA, IGI certification of stones is separate from trademark — certification establishes stone quality; trademark establishes brand identity
- Lab-grown diamond brands are the fastest-growing segment and need early trademark registration to establish market position
- Surat's diamond cutting and polishing brands exporting internationally need both Indian trademark and Madrid Protocol international registration
Frequently Asked Questions
Which trademark class for a jewellery brand?
Class 14 — precious metals, alloys thereof, jewellery, gemstones, watches, clocks. For retail store services, also file in Class 35.
Does BIS Hallmark protect my gold jewellery brand?
No. Hallmarking certifies gold purity. Trademark registration gives you exclusive rights to your brand name and logo. Both are separate requirements.
Can a small local jewellery store trademark its name?
Yes — any size of jewellery business can register a trademark. Individual/sole proprietors file at ₹4,500 per class. A local jewellery store with a distinct name and loyal clientele benefits significantly from trademark protection, especially before expanding.
My jewellery brand name is used by another shop in another city — what do I do?
Check if they have a registered trademark at ipindiaonline.gov.in. If they do, you may need to rename. If they don't, file your trademark immediately to establish your priority date. Whichever party files first (in the absence of prior use evidence) typically gets the registration.
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